We're rooted in tech.
We started Amplifi Labs as a project-based custom software firm focused on understanding the real challenges businesses face. We wanted to answer the question, “What are businesses spending money to solve right now?”
Looking back, we honestly never expected to be so good at solving customer problems. But one day we woke up, realized the company had been doubling in size for years, and decided we should continue to do what we’re exceptionally talented at.
After a number of clients requested staff augmentation in place of custom projects, we began leveraging our hiring pipeline for them, selecting talent we’d want on our own team. Eventually, staff augmentation grew to account for 50% of our business, and it was clear the market didn’t just need custom software, they needed help finding the right nearshore team members. We knew we could achieve excellence in staffing as well, so we established a dedicated leadership team to help it thrive—and Amplifi Staffing was born.
These are our pillars, but we’re the sum of much more.
John Petitte, CEO of Amplifi Labs, has over a decade of experience in software and a deep passion for entrepreneurship and innovation. He has led the company’s growth and cultivated a collaborative, appreciative culture, building dedicated teams ready to tackle major industry challenges. John’s work across verticals, including pharmaceuticals, medical devices, real-time translations for streaming, document management systems, and educational software has allowed him to step into the shoes of others to solve their problems.
Paulo Rieck, COO of Amplifi Labs, has over 25 years of experience in software development. Before co-founding Amplifi Labs, Paulo was responsible for the knowledge transfer between Brazilian and Chinese operations for AGCO Corporation, one of the largest agricultural technology companies in the world, and was CTO at GWTK, responsible for the software development business unit.
Edi Bianco, Chief Design Officer of Amplifi Labs, is an italian designer with over 20 years of global experience across startups, agencies, and freelance work. As a director and design-thinking expert, he has a talent for identifying the core issues that need to be addressed to ensure a project’s success. He’s a pioneer of experimental interaction design, teacher of web design, and emotional design advocate.
A huge pool of talent.
Nearshore software development resources are becoming essential for U.S. companies in today’s tight labor market. With low unemployment and rapid competition for top-tier talent, finding highly skilled software professionals can be challenging. Nearshoring provides a powerful solution, offering U.S. companies easy access to a vast and highly skilled talent pool.
It's simply a great fit.
1. Time Zone Alignment
Brazil’s time zones are close to those in the U.S., especially for East Coast companies, enabling real-time communication and efficient project management with minimal or no time difference.
2. Cultural Compatibility
Brazilian professionals align well with American business practices, often familiar with U.S. corporate values and innovation culture, which enhances communication and project alignment.
3. Strong Talent Pool in Tech and Design
Brazil has a large, well-trained tech workforce with over 630,000 engineers and over 1 million designers skilled in modern technologies and methodologies, ideal for U.S. tech needs.
4. Language Proficiency and Training
English is widely studied, with additional corporate training enhancing language skills, which reduces miscommunication and supports seamless integration with U.S. teams.
5. Work Ethic and Professionalism
Brazilian professionals demonstrate strong work ethic, respect for deadlines, and a proactive approach, qualities that align well with U.S. business expectations for reliable and innovative teams.
